OUR CORE VALUES

1. Passion for the Plant

The focus on superior QUALITY throughout all aspects of the company, no matter your role or responsibility. Take complete and total ownership of your actions and realize the impact your role and actions have on our company, our brands, our customers and our future. Remind each other that it’s a privilege to be part of the legal cannabis community and be proud of our products.
 

2. Dedication

A deep commitment to achieving goals, upholding responsibilities, and pursuing excellence in all endeavors. It means consistently showing perseverance, passion, and a strong work ethic, even in the face of challenges. Dedication drives individuals and teams to go above and beyond, ensuring that their efforts contribute meaningfully to the success of the organization.
 

3. Integrity

Steadfast adherence to strong moral and ethical principles. Communicate with honesty and operate consistently. Be loyal, reliable, and focused on continuous improvement on our processes and products.